Comprehensive Market Analysis at Scale
Conduct market research with the depth of qualitative interviews and the scale of quantitative surveys.
500+
Interviews per study
14
Analysis frameworks
3x
Faster time to insights
How Teams Use Qualz for Market Research
Market Entry Research
Validate market opportunities with deep qualitative insights from target segments.
Competitive Analysis
Understand how customers perceive your brand versus competitors.
Brand Perception Studies
Measure brand sentiment and identify drivers of brand preference.
Trend Forecasting
Identify emerging trends and changing consumer behaviors.
Real Results from Real Research
See how organizations like yours have transformed their research capabilities.
Market Entry Research
The Challenge
A CPG company needed to understand a new market segment before launching a product line, requiring insights from 300+ potential customers.
The Solution
Used AI interviews with Jobs-to-Be-Done lens to understand purchase drivers and unmet needs in the target segment.
Results
- Interviewed 350 target consumers in 4 weeks
- Identified 3 underserved segments with high purchase intent
- Refined positioning based on emotional job insights
- Launched with 40% higher adoption rates than benchmark
“The depth of understanding we gained rivaled our best focus group research, at a fraction of the cost.”
— Consumer Insights Director
Competitive Intelligence
The Challenge
Understanding why customers chose competitors and what would make them switch.
The Solution
Conducted AI interviews with competitor customers using framing discourse lens to understand perception gaps.
Results
- Analyzed 200 competitor customer perspectives
- Identified 4 key differentiators valued by customers
- Developed targeted messaging that increased win rates by 28%
- Created competitive battle cards grounded in customer language
Features That Power Market Research
Why Choose Qualz for Market Research
- Rapid market landscape analysis
- Competitive intelligence gathering
- Trend identification and tracking
- Consumer sentiment analysis
Market Research
Comprehensive market analysis at scale
Conduct comprehensive market analysis with AI-powered qualitative research. Understand trends, competitors, and market opportunities at scale.
Get StartedReady to Transform Your Market Research?
Schedule a demo to see how Qualz can help you conduct better research at scale.