Examples of Qualitative Data
Examples of Qualitative Data
Here are concrete examples of qualitative data across different research contexts.
Customer Research
Interview Quote:
"I switched to the competitor because their app made it easier to track my orders. I used to spend 10 minutes finding where my package was."
Survey Response:
"The product quality is good, but I wish there was better guidance on how to use advanced features."
User Experience Research
Observation Note:
"User hesitated for 15 seconds at the checkout button. Said 'I want to make sure this is the right size' before scrolling back up."
Think-Aloud Protocol:
"I'm looking for the shipping information... it's not where I expected. Let me try the menu... okay, found it under Help."
Healthcare Research
Patient Interview:
"The hardest part isn't the medication itself, it's remembering to take it three times a day with meals. My schedule is unpredictable."
Employee Research
Exit Interview:
"I felt like my contributions weren't valued. In meetings, my ideas would be ignored, then someone else would say the same thing and get credit."
Market Research
Focus Group Discussion:
Participant A: "I would pay more for sustainable packaging." Participant B: "Same, but only if it's really sustainable, not greenwashing." Participant C: "How would we even know the difference?"
Social Media
Customer Review:
"The product works as advertised, but customer service was frustrating. Took 5 emails to resolve a simple question."
Analyzing These Examples
Each example above could be:
- Coded for themes
- Analyzed for sentiment
- Compared across segments
- Used to generate insights
With Qualz.ai, these examples would be automatically:
- Transcribed (if audio/video)
- Coded with themes
- Analyzed through multiple lenses
- Visualized in reports