Blog

Insights for Modern Researchers

Guides, best practices, and industry insights on AI-powered qualitative research.

Featured Articles

Qualz vs ChatGPT: Why General AI Isn't Built for Qualitative Research

ChatGPT is powerful, but it's not a research platform. Here's why purpose-built qualitative research tools deliver what general AI cannot: methodology, traceability, and compliance.

Jan 25, 20267 min read

Guides & Tutorials

Multi-Lens Analysis: Getting 14 Perspectives on Your Qualitative Data

Traditional analysis applies one framework at a time. Multi-lens analysis applies 14 simultaneously. Here's how it works and why it matters.

Jan 25, 202610 min read

Guides & Tutorials

How to Run High-Impact User Interviews for SaaS Growth Teams?

Data can show you what users are doing, but not what they’re trying to do. Not what’s frustrating about them, or what tradeoffs they’re silently making to keep using your product. It doesn’t show you...

Nov 26, 202511 min read

Guides & Tutorials

5 Myths About Customer Research That Hurt Product Decisions

Research is everywhere, but so is misinformation. Between surveys, dashboards, NPS scores, and endless user feedback loops, it feels like product teams should be drowning in clarity. But here’s the un...

Nov 20, 20258 min read

Guides & Tutorials

How to Recruit Participants for User Research?

Finding participants for user research isn’t the hard part. It’s finding the right participants that separates useful insights from misleading noise. If you're building for B2B SaaS users, talking to...

Nov 12, 202511 min read

All Articles

Industry InsightsJan 25, 2026

Qualz vs ChatGPT: Why General AI Isn't Built for Qualitative Research

ChatGPT is powerful, but it's not a research platform. Here's why purpose-built qualitative research tools deliver what general AI cannot: methodology, traceability, and compliance.

7 min readRead more

Industry InsightsJan 25, 2026

Qualz vs NVivo: Manual Coding vs AI-Powered Analysis

NVivo pioneered qualitative data analysis software, but manual coding takes weeks. See how AI-powered analysis delivers insights faster without sacrificing rigor.

9 min readRead more

Guides & TutorialsJan 25, 2026

GDPR Compliance in Qualitative Research: A Complete Guide

Qualitative research involves rich personal data that triggers GDPR obligations. Here's what researchers need to know about consent, data handling, and compliant platforms.

12 min readRead more

Industry InsightsJan 25, 2026

How Nonprofits Use AI to Amplify Beneficiary Voices

Program evaluation doesn't have to be expensive or slow. Learn how nonprofits are using AI-powered research tools to capture beneficiary perspectives at scale.

10 min readRead more

Industry InsightsJan 25, 2026

Healthcare Patient Research Without the Compliance Headaches

Patient experience research is essential but fraught with compliance requirements. Learn how modern platforms make HIPAA-mindful research accessible and efficient.

11 min readRead more

Guides & TutorialsJan 25, 2026

Dynamic Surveys vs Static Surveys: Which Drives Better Insights?

Traditional surveys ask the same questions regardless of answers. Dynamic surveys adapt in real-time. Here's when each approach works best.

9 min readRead more

Guides & TutorialsJan 25, 2026

Multi-Lens Analysis: Getting 14 Perspectives on Your Qualitative Data

Traditional analysis applies one framework at a time. Multi-lens analysis applies 14 simultaneously. Here's how it works and why it matters.

10 min readRead more

Guides & TutorialsJan 25, 2026

B2B Participant Recruitment at Scale: Strategies That Work

Recruiting business professionals for research is notoriously difficult. Here are proven strategies for finding and engaging B2B participants efficiently.

10 min readRead more

Industry InsightsJan 25, 2026

Research Operations for Consulting Firms: 10x Your Capacity

Consulting firms win on insight quality and speed. Here's how modern research operations multiply research capacity without proportionally growing headcount.

10 min readRead more

Guides & TutorialsJan 25, 2026

Data Residency for Research Platforms: What You Need to Know

Where is your research data actually stored? Data residency requirements are increasingly important for compliance, and many researchers don't know where their data lives.

11 min readRead more

Guides & TutorialsJan 25, 2026

AI-Moderated vs Human Interviews: When to Use Each

A practical guide to choosing between AI-moderated and human-led interviews based on research goals, budget, and timeline.

5 min readRead more

Guides & TutorialsJan 25, 2026

Interview Guide Template for AI-Moderated Research

A ready-to-use template for structuring AI-moderated interviews that captures rich qualitative data.

6 min readRead more

Guides & TutorialsJan 25, 2026

How to Reduce Interviewer Bias with AI Moderation

Practical strategies for minimizing bias in qualitative research using AI-moderated interviews.

5 min readRead more

Guides & TutorialsJan 25, 2026

Voice-First Surveys for Market Research

Why voice-based survey responses capture richer insights than typed answers, and how to implement them.

5 min readRead more

Guides & TutorialsJan 25, 2026

Thematic Analysis vs Lens-Based Analysis: Choosing Your Approach

Understanding when to use bottom-up thematic analysis versus top-down lens-based analysis in qualitative research.

5 min readRead more

Guides & TutorialsJan 25, 2026

Building Credible Codebooks with AI

How AI accelerates codebook development while maintaining qualitative rigor.

5 min readRead more

Guides & TutorialsJan 25, 2026

Synthetic Users for Early-Stage Validation

When and how to use AI participants to accelerate early product validation.

5 min readRead more

Industry InsightsJan 25, 2026

Qualz vs Outset: Choosing the Right AI Research Platform

An objective comparison of Qualz and Outset for teams evaluating AI-powered research platforms.

5 min readRead more

Industry InsightsJan 25, 2026

Qualz vs Conveo: AI Research Platform Comparison

Comparing Qualz and Conveo to help you choose the right AI-powered qualitative research tool.

5 min readRead more

Industry InsightsJan 25, 2026

Startup Customer Discovery in Weeks, Not Months

How early-stage startups can accelerate customer discovery using AI-powered research tools.

6 min readRead more

Guides & TutorialsNov 26, 2025

What Questions to Ask in User Interviews?

Talking to users sounds simple until you realize how easy it is to ask the wrong questions. Too many product teams walk away from user interviews with vague answers, false validation, or polite encour...

7 min readRead more

Guides & TutorialsNov 4, 2025

How to do User Research as a Product Manager?

As a product manager, you're constantly making decisions on what to build and how to prioritize. But without clear input from your users, even the most confident decisions can miss the mark. That’s wh...

11 min readRead more

Guides & TutorialsOct 16, 2025

Why Product Teams in Startups Must Go Beyond Functional Jobs?

In the rush to build and ship, startup product teams often anchor their strategy around one central question: What functional task does our product solve? Relying solely on functionality overlooks the...

10 min readRead more

Guides & TutorialsOct 15, 2025

How to Know if Your Product Solves a User Problem?

Every startup idea feels full of promise but promise alone isn’t enough. The harsh reality is that most new ventures fail, and one of the top reasons is building something nobody truly needs. Investin...

7 min readRead more

Guides & TutorialsOct 15, 2025

How can user research help improve product-market fit?

Product-market fit (PMF) is the holy grail of startup success. At its core, PMF means building a product that satisfies a strong market demand. In the simplest form, its a question: does the product f...

9 min readRead more

Guides & TutorialsOct 9, 2025

Surveys vs Interviews vs Usability Testing for Startups: What, When, and Why?

Despite the talent, funding, and vision behind most startups fail before they even begin, largely due to one critical mistake: building without real customer validation. Teams rush to code, launch, an...

10 min readRead more

Guides & TutorialsOct 9, 2025

How to Prioritize Customer Problems for Startups Growth?

Not all problems are created equal, some are must-fix pain points that hold users back daily, while others are merely nice-to-fix inconveniences. Prioritization helps SaaS founders and product teams a...

12 min readRead more

Guides & TutorialsOct 7, 2025

Feature Creep in SaaS: What Is It? And why It Matters?

You built a product, got your first users, maybe even landed a few paying customers. But instead of things getting easier, you start noticing cracks: users aren’t sticking around, your team is swamped...

14 min readRead more

Guides & TutorialsOct 7, 2025

Product Vs Market: User Research or Market Research

In the SaaS startups world, where product cycles are tight, investor expectations are high, and competitors moving at a pace of bullet train, founders are constantly pushed to move fast. But in the ru...

9 min readRead more

Guides & TutorialsOct 7, 2025

How Can Startups Avoid Building Features Nobody Wants?

Startups move fast but too often; they move in the wrong direction. If you're a founder or product lead launching a new product, juggling bets and deadlines like me, you know the stakes: Every sprint...

9 min readRead more

Guides & TutorialsAug 27, 2025

Online Survey Tool vs. AI-Powered Survey Platform

There’s a silent shift reshaping how qualitative data is being collected, and if you're still relying on traditional survey platforms, you might already be falling behind. For years, online survey p...

10 min readRead more

Guides & TutorialsAug 21, 2025

How to Transcribe Interviews for Qualitative Research?

Learning how to transcribe interviews is a crucial skill for qualitative researchers who aim to convert spoken conversations into structured, reliable data. Whether you are conducting in-depth intervi...

7 min readRead more

Guides & TutorialsAug 18, 2025

What Should you know before using AI Moderated Interviews for Research?

AI is rapidly reshaping the landscape of qualitative research. One of the most promising and debated developments is the rise of AI-moderated interviews. Instead of a human interviewer guiding the con...

8 min readRead more

Guides & TutorialsAug 15, 2025

What Is the Impact of Using Synthetic Users on Qualitative Research?

Qualitative research has always been about understanding the “why” behind human behavior; exploring emotions, motivations, and the lived experience. But traditional methods, while rich in depth, are o...

9 min readRead more

Guides & TutorialsAug 12, 2025

How to Move Beyond Spreadsheets for Qualitative Data Analysis (QDA)?

Spreadsheets have long been the go-to tool for storing and organizing qualitative research data, whether it’s interview transcripts, focus group notes, or open-ended survey responses. They’re familiar...

7 min readRead more

Guides & TutorialsAug 11, 2025

How to Choose the Best Survey Tool for Your Research?

Choosing the right survey tool isn’t just a tech decision, but it’s a strategic one. Whether you're designing a large-scale academic study, collecting product feedback, or conducting market research,...

6 min readRead more

Guides & TutorialsAug 8, 2025

What is AI-Powered Real-Time Transcription and How Does It Transform Research Interviews?

Whether you’re conducting a user interview, academic research, or stakeholder discussion, capturing verbal feedback accurately and instantly is critical. That’s where AI-powered real-time transcriptio...

7 min readRead more

Guides & TutorialsJul 30, 2025

How to Design Interviews for Your Research?

In qualitative research, interviews are more than just conversations; they are data-generating engines that uncover the nuanced truths behind behavior, decision-making, and human experience. But a mea...

8 min readRead more

Guides & TutorialsJul 3, 2025

What is the Saturation and Coverage Framework?

In an era of digital abundance and relentless communication, the hardest thing is being heard. Marketers, researchers, and strategists alike face a sobering paradox: the more messages we send, the les...

11 min readRead more

Guides & TutorialsJul 3, 2025

What is the Reflexivity Bias Tracker Framework?

Every insight gathered, every theme interpreted, and every conclusion drawn is inevitably shaped by the researcher's worldview, background, and assumptions. Rather than pretending this influence doesn...

8 min readRead more

Guides & TutorialsJul 1, 2025

What is the Theory-of-Change Alignment Framework?

In qualitative research, we don’t just ask what is happening; we ask why*, *how*, *and what is happening now. But turning those questions into strategic clarity across programs, teams, or organization...

9 min readRead more

Guides & TutorialsJun 25, 2025

What is the Stakeholder Equity Audit Framework?

Stakeholders once considered peripheral are now central to how we define success. Employees, suppliers, customers, and communities are asking harder questions: - Whose voices are heard? - Whose needs...

10 min readRead more

Guides & TutorialsJun 24, 2025

What is the Outcome-Barrier Matrix Framework

Every project starts with a goal: a change you want to make, a result you hope to see. But between vision and reality? There’s almost always something in the way. Maybe it’s a resource constraint. M...

9 min readRead more

Guides & TutorialsJun 20, 2025

What is the Message-Resonance Scan Framework?

Every phrase we put into the world, from a campaign slogan to a feature description, doesn’t merely communicate an idea; it attempts to embed itself in someone’s memory, shape perception, and provoke...

8 min readRead more

Guides & TutorialsJun 19, 2025

What is the Framing & Discourse Analysis?

Language is more than a vehicle for communication. It's a tool that shapes our perception of the world. The words we choose, the metaphors we employ, and the narratives we build don't just describe re...

12 min readRead more

Guides & TutorialsJun 16, 2025

What Is the Sentiment & Emotion Spectrum Framework?

If you’ve ever read a customer review, conducted a user interview, or scanned open-ended survey responses, you know one thing for certain: emotions don’t arrive in neat little boxes. People don’t just...

10 min readRead more

Guides & TutorialsJun 11, 2025

What is the Persona Stem & Task Flow Framework?

Despite the best intentions of product teams, designers, and researchers, far too many systems still fail for the very users they’re meant to serve. Why? Because design decisions often rest on assumpt...

12 min readRead more

Guides & TutorialsJun 10, 2025

What is the Customer-Journey Pain‑Points Mapping Framework?

If you're a researcher helping clients improve their customer experience, you’ve likely faced a familiar challenge: clients know something’s broken, but not where, why, or how to fix it. That’s where...

12 min readRead more

Guides & TutorialsJun 9, 2025

Structured vs. Unstructured Interview: Which is Better?

Interviews are the heart of qualitative research; they bring out human experiences, emotions, and perspectives that no other method can capture as deeply or authentically. Choosing the right interview...

10 min readRead more

Guides & TutorialsJun 6, 2025

What is the Phenomenological Essence Framework?

Most market research tells you what customers do. But what if you could understand what it feels like to be your customer in the moment of experience? That’s the promise of the Phenomenological Essenc...

11 min readRead more

Guides & TutorialsJun 5, 2025

What is the Narrative Arc Framework?

In a world overflowing with data, the difference between being heard and being overlooked often comes down to one thing**: **how well you tell the story behind the numbers**. **That’s where the Narrat...

11 min readRead more

Guides & TutorialsJun 3, 2025

What are the Benefits of Using AI tools for Creating Survey?

Traditional surveys have long been a staple of market research, academic inquiry, and product feedback, but let’s be honest: they’re slogging. From drafting the right questions to collecting, cleaning...

10 min readRead more

Guides & TutorialsJun 2, 2025

What is Jobs-to-Be-Done? And When to Apply it?

What if your target audience isn’t just choosing a product but hiring it [to achieve a specific goal in their lives](https://strategyn.com/jobs-to-be-done/)? That’s the core premise of the Jobs-to-Be-...

14 min readRead more

Guides & TutorialsMay 28, 2025

Disrupt or Be Disrupted: The Quiet Urgency of Innovation

I didn’t expect one of the most thought-provoking insights on innovation to come from a man who barely said a word the first time we met. It was a cold and windy evening in New York City, the kind tha...

8 min readRead more

Guides & TutorialsMay 25, 2025

How Lens-Based Analysis is Transforming Qualitative Research?

In today’s fast-moving markets, qualitative research is under unprecedented pressure. Customer behavior is more nuanced, cultural dynamics shift rapidly, and internal stakeholders demand insights at t...

12 min readRead more

Guides & TutorialsMay 23, 2025

Does AI Make Qualitative Research More Inclusive Or Less Human?

As AI becomes woven into the fabric of modern research, even the most human-centric fields are beginning to evolve. Qualitative research, long valued for its depth, empathy, and nuance, is now at the...

9 min readRead more

Guides & TutorialsMay 22, 2025

AI-Moderated Interviews vs. Human Moderators: Which Is More Effective?

In the evolving landscape of qualitative research, a pressing question is emerging: Can artificial intelligence truly replace the human moderator? As researchers seek faster, more scalable, and more c...

11 min readRead more

Guides & TutorialsMay 20, 2025

How AI-Powered Open Coding Saves Time?

In the world of qualitative research, insight is everything. But getting to those insights, especially through open coding, has long been a painstaking, manual process. Open coding, the foundational s...

6 min readRead more

Guides & TutorialsMay 9, 2025

Best AI Tools for Qualitative Market Researchers in 2025

The landscape of market research in 2025 looks nothing like it did just five years ago, or even just two years ago. It has shifted dramatically. With AI in the loop, the expectations have shifted as w...

5 min readRead more

Guides & TutorialsMay 9, 2025

How to Generate Qualitative Codebooks Automatically with Qualz.ai?

If you've ever spent hours, maybe even days, sifting through interviews or open-ended survey responses to build a codebook, you're not alone. It’s one of the most tedious, time-consuming parts of qual...

6 min readRead more

Guides & TutorialsMay 9, 2025

What is AI-Assisted Survey Design, and How Does it Work?

If you've ever spent hours writing survey questions, organizing responses, and decoding messy data to answer a simple research question, you're not alone. Traditional surveys are labor-intensive, ofte...

6 min readRead more

Guides & TutorialsMay 9, 2025

The Hidden Cost of Simplicity in Surveys that No One Talks About

Not long ago, I was giving a demo to a potential client. As part of the session, I showed them a mock-up survey that featured several multiple-choice questions. During the demo, the client paused...

10 min readRead more

Guides & TutorialsMay 9, 2025

Synthetic Participants vs Human Participants: The Smart Choice for Market Researchers

Can AI truly replicate the depth of human insight? If you're a market researcher juggling deadlines, budgets, and client expectations, you've likely faced this very dilemma. The rise of [syntheti...

11 min readRead more

Guides & TutorialsMay 8, 2025

What is Grounded Theory in Qualitative Research?

Grounded theory is more than just a research method—it's a philosophy of discovery. It enables researchers to build theory *from the ground up*, directly from empirical data. Originating in sociology...

8 min readRead more

Guides & TutorialsMay 5, 2025

Why Use Qualz.ai for Survey?

Surveys are one of the most powerful tools for collecting feedback, whether you’re evaluating a course, assessing customer satisfaction, or measuring community impact. But while multiple-choice questi...

5 min readRead more

Guides & TutorialsMay 4, 2025

How Does AI Help in Qualitative Research Design?

Qualitative research design is the foundation of meaningful insights, but it often comes with time-consuming manual tasks. Whether it’s transcribing hours of interviews, coding themes from open-ended...

2 min readRead more

Guides & TutorialsMay 3, 2025

How Voice-Based Surveys Improve Data Collection Efficiency?

Traditional survey methods, such as paper-based questionnaires, online forms, or email polls, have long served researchers, marketers, and product teams. While these methods have proven effective earl...

5 min readRead more

Guides & TutorialsMay 2, 2025

Why Use Qualz.ai AI Participants for Your Research?

In qualitative research, one of the most time-consuming and resource-intensive tasks is participant recruitment. Whether you're conducting interviews, focus groups, or exploratory surveys, finding the...

4 min readRead more

Guides & TutorialsMay 1, 2025

Why Use Qualz.AI for Conducting your Research Interviews?

Conducting interviews has always been a cornerstone of qualitative research. Whether you're exploring user behavior, evaluating programs, or conducting ethnographic studies, interviews offer rich, in-...

4 min readRead more

Guides & TutorialsApr 23, 2025

What’s the Difference Between Research Objectives, Questions, and Hypotheses?

In academic research, precision in language leads to precision in thinking. Yet many students and early-career scholars find themselves entangled in overlapping definitions of objectives, research que...

4 min readRead more

Guides & TutorialsApr 23, 2025

How to Create a Survey with AI?

Survey creation has traditionally required extensive planning, manual question writing, and slow data analysis. That’s all changing, thanks to AI. Now, AI enables anyone from academic researchers, UX...

3 min readRead more

Guides & TutorialsApr 23, 2025

Debunking AI Myths in Qualitative Research

In a world increasingly shaped by automation, qualitative researchers find themselves at a crossroads. You’ve built your expertise around depth, empathy, and complexity, so integrating AI can feel cou...

2 min readRead more

Guides & TutorialsApr 23, 2025

What Is AI-Powered Open Coding?

Before we explore AI’s role, let’s unpack the foundational concept: open coding. In qualitative research, open coding is the process of labeling concepts, themes, or ideas found within raw data (suc...

3 min readRead more

Guides & TutorialsApr 22, 2025

What Are Synthetic Users and How Do They Work?

Long before synthetic users entered the research scene, qualitative studies were dominated by in-depth interviews, focus groups, and manually collected responses that were rich in insight but slow, ex...

4 min readRead more

Guides & TutorialsApr 22, 2025

Why Use Qualz.AI for Interview Data Analysis?

Interviews are one of the richest sources of qualitative data. Whether you're working with focus groups, user interviews, expert panels, or ethnographic research, interview data provides deep insights...

4 min readRead more

Guides & TutorialsApr 21, 2025

Interview Scheduling is Obsolete: How AI Empowers Academic Researchers to Focus on Insights

For academic researchers, interview scheduling can feel like a full-time job. Juggling participant availability, syncing across time zones, and dealing with cancellations are not just annoying; they’r...

3 min readRead more

Guides & TutorialsApr 16, 2025

What is AI-Powered Interview Scheduling?

Interview scheduling may seem like a small task, but for researchers and organizations managing dozens or even hundreds of qualitative interviews, it can become a logistical nightmare. Whether you’re...

5 min readRead more

Guides & TutorialsApr 16, 2025

What If I Had ChatGPT During My PhD?

Before I started my PhD, I consulted with several individuals on how I should prepare myself. What can I do? How can I put myself in the best position? I was asking anyone and everyone I could for adv...

17 min readRead more

Guides & TutorialsApr 12, 2025

Thematic Analysis Made Easy: How Academic Researchers Save Time with AI

In academic research, qualitative data offers invaluable depth and richness that quantitative methods often miss. From interviews and focus groups to open-ended survey responses, this unstructured dat...

3 min readRead more

Guides & TutorialsApr 12, 2025

Can I Use Qualz.AI for Transcription?

If you're working with audio or video content, whether from interviews, focus groups, webinars, or lectures, you know transcription is often the first (and most time-consuming) step in your qualitativ...

3 min readRead more

Guides & TutorialsApr 12, 2025

Analyze SurveyMonkey, Google Form Responses Instantly with Qualz.AI

Open-ended survey responses often contain the most valuable insights but are also the hardest to work with. If you've collected responses using SurveyMonkey, Google Forms, or Typeform, you likely have...

3 min readRead more

Guides & TutorialsApr 10, 2025

8 Useful AI Survey Tips: The Dos and Don’ts of Using AI in Your Next Survey

AI tools for qualitative research are revolutionizing how we approach survey design, from question creation to real-time analysis. Whether you're a market researcher, academic, or product strategist,...

3 min readRead more

Guides & TutorialsApr 10, 2025

Why You Should Use Qualz.ai for Synthetic Data in Qualitative Research?

Qualitative research is powerful but often slow, expensive, and logistically complex. One of the most time-consuming elements? Recruiting and engaging participants. Whether you're conducting interview...

3 min readRead more

Guides & TutorialsApr 9, 2025

I Have Sensitive Qualitative Data; Can I Use AI for Analysis?

AI-powered platforms are revolutionizing qualitative research, making it faster, more scalable, and more accessible. But when your project involves sensitive data, the stakes are higher. Maybe you’re...

4 min readRead more

Guides & TutorialsApr 6, 2025

What is Voice-to-Text Transcription?

In the world of qualitative research, capturing voices isn’t enough—those voices need to be transformed into meaningful, analyzable content. Whether you're conducting interviews, running focus groups,...

4 min readRead more

Guides & TutorialsApr 6, 2025

What Is Code Categorization in Qualitative Research?

In qualitative research, collecting rich, open-ended data is only the beginning. The real challenge and opportunity lies in making sense of that data. One of the most critical techniques in this proce...

3 min readRead more

Guides & TutorialsApr 4, 2025

What Is Unstructured Data and Why Does It Matter?

If you’ve ever stared at a folder full of interview transcripts and open-ended surveys, unsure where to begin—you’re not alone. For academic researchers, unstructured data is everywhere, yet it’s one...

5 min readRead more

Guides & TutorialsApr 4, 2025

What is Data Visualization in Qualitative Research?

Qualitative research often produces rich, unstructured data—but making sense of it can be a challenge. For academics working with interviews, transcripts, or open-ended surveys, traditional analysis m...

6 min readRead more

Guides & TutorialsApr 4, 2025

Research Objectives: What They Are, Why They Matter, and How to Get Them Right

Whether you’re a student crafting a thesis, a UX researcher designing a study, or a business team diving into customer insights, research without clear objectives is like sailing without a compass. Yo...

6 min readRead more

Guides & TutorialsApr 4, 2025

What Is a Codebook in Qualitative Research?

For many academic researchers, qualitative data presents both an opportunity and a challenge. Rich, open-ended responses allow for deep insights—but they also require careful organization to be meanin...

4 min readRead more

Guides & TutorialsApr 4, 2025

Research Questions: What They Are, Why They Matter, and How to Ask the Right Ones

Behind every great research project is a powerful question—sometimes just one. Whether you’re working on an academic thesis, a customer insights study, or a strategic market analysis, your research qu...

4 min readRead more

Guides & TutorialsApr 4, 2025

Thematic Analysis for Modern Research: From Manual Coding to Scalable AI Solutions

Feeling overwhelmed by endless transcripts, messy post-it notes, or spreadsheets packed with open-ended survey responses? You’re not alone. Whether you’re running user interviews, analyzing customer...

7 min readRead more

Guides & TutorialsApr 1, 2025

AI Participants for Faster, Smarter Qualitative Insights

Every research study begins with an idea, but turning that idea into insight depends on having the right participants. Yet, this essential step often becomes a major bottleneck. Recruiting participan...

4 min readRead more

Guides & TutorialsApr 1, 2025

How to Conduct AI-Moderated Interviews: A Step-by-Step Guide for Researchers

AI-moderated interviews are revolutionizing how qualitative research is conducted; bringing automation, speed, and scale to what was once a highly manual process. Powered by conversational AI, these i...

6 min readRead more

Guides & TutorialsApr 1, 2025

Top 5 Qualitative Data Analysis Tools for 2025

Qualitative research is indispensable for uncovering motivations, emotions, and nuanced feedback. But with the rise of unstructured data from interviews, surveys, social media, and open-text responses...

4 min readRead more

Guides & TutorialsMar 27, 2025

Surveys Shouldn’t Feel Like a Chore!

I’ve been sitting on this rant for nearly a decade. But the pieces finally clicked into place when I found myself in that familiar early-morning airport purgatory, too tired to think, too wired to sle...

6 min readRead more

Ready to Transform Your Research?

Join researchers who are getting deeper insights faster with Qualz.ai. Book a demo to see it in action.

Request Demo View Pricing

Personalized demo • See AI interviews in action • Get your questions answered